AXA – #OpenUp

AXA wanted to help people overcome their reluctance to talk about taboo subjects such as money and health – which can inhibit us from properly planning for our future.

We created a game called ‘Up’, that comprised 100 taboo questions, varying from the light-hearted to the seriously awkward.

We launched our game with a workshop on ‘How to have Taboo Conversations’ for press and the public.