quest five

Ikano Bank – A Simpler Britain

Swedish Bank Ikano were launching in the UK. They wanted to take a differentiated brand position around one of their core principles, Simplicity.

We created a beautifully designed white paper, based on insights from art, design, philosophy and literature. The paper covered topics such as home, relationships, work and leisure and included research findings from a UK wide study as well as contributions from expert thinkers.

See the white paper here.